Instagram marketing has become a trend. Now many of the small to large scale companies are showing their interest on Instagram for marketing purpose. It has given the perfect opportunity for the companies to marketise their content on such a powerful social media channel. There is also quite a competition on such a bigger platform but if you would like to promote your business on Instagram then here are shown following ways to promote your business using Instagram. Step 1: Set up Your Optimized Instagram Account It is better to have a separate account (Not your personal) which you are using for marketing purpose. You need to post what your audience would like to see and it is also important to showcase your products in such a presentable way that it will get the attention of the viewers. Step 2: Post-high-quality images for marketing purpose You should post only high-quality images on Instagram. Pictures speak more than the words and if properly utilized then it can be the best marketing tool to attract more customers. By viewing your posted pictures there might be a chance that you will get followers on Instagram. You can also target such people on Instagram by inviting them as a potential customer for purchase. Step 3: Use Of Hashtags Nowadays, there is a trend for the usage of Hashtags on Instagram. According to a research, it is shown that with the usage of hashtags there are chances of getting 10 to 12 % more viewers than on a regular post. By using the hashtags in a proper way you could be able to attract more potential customers to follow you on Instagram. Step 4: Use of editing tools There are different types of application available on Instagram only to edit your pictures while posting. You can also create some amazing pictures which can get more likes from the audiences. Using such tool you can also enhance your pictures and make it look more attractive than the real image. Step 5: Measure your growth on Instagram It is quite important to check your growth on the Instagram. You should form a record for the increase of your viewers and the people who would like to visit your site. By doing so you can be able to rectify your mistakes while posting. By following shown ways you can be able to improve your brand presence on Instagram, by using such methods you will be able to gain more followers on Instagram which will also help you to gain potential customers for your business growth.