Today, it is important to market your business through social media for quick growth in sales and business. When it comes to promotion in social media, Facebook has been always an effective platform for promoting and marketing the business as it is the most popular and widely used social media channel. Facebook allows to create the business page to market and promote your business professionally. It allows creating the separate profile for business, brands and other corporation. Here are some benefits of a Facebook business page. Determine your target audience Facebook business page helps you to know your target audience. When anybody likes or follow your page, the nifty feature let you subscribe to receive events near you automatically. Once you know your targeted audience, you can post specifically to them and customize your updates. This is the great way to give the direction to your business as it helps to grow your sales by reaching the potential customers. Increase your likes and followers Sharing images of your product, showcasing new products and getting feedback from the customers helps to increase your Facebook page likes and followers. Higher likes and followers help to reach your product to more number of people. Many marketers also buy Facebook page likes to promote their business which ultimately helps them to build their brand. Bring traffic to your website Facebook page also helps to bring the huge number of traffic to your website. It has many options where you can add the link to your website. It helps your followers or audience to directly visit your site. This will encourage your followers to visit your website which ultimately leads to more sales. Build brand awareness Another most important benefit of marketing your business on the Facebook is the building brand awareness. Facebook is a great platform which brings the huge audience on the daily basis. Posting interesting picture and videos about your product will help to expand your audience. This is an excellent way to increase the awareness of your brand and also helps in building the brand. Conclusion Social media is really beneficial for enhancing the sales and business. It helps to increase the exposure of current and potential customers. The Facebook business page helps in various ways like limelight your products or service, generating customer leads and many more benefits for the growth of the business.