Nowadays, people have been more curious to maintain a rigid image on various social media platforms and yes, we are living in a technical era where it becomes mandatory. Here, we would consider one of the widely used social media platform and that is Instagram. With 800 million monthly users Instagram has become one of the biggest social networking platforms. It is the perfect place for your business to market its products and services. It will be a great help in expanding your business here, on Instagram. The basic elements used in Instagram for marketing is Hashtags, content, and the amazing features of Instagram itself. It is very easy for anyone to start developing the business through this platform but to be on top and to get the best results you must understand the tricks, understand the audience, and a proper way to attain more followers, their likes as well as comments and shares. Things to consider before Using Instagram as a business tool Posting Ads Whenever we are active at this platform, we can see a lot of ads coming as a news feed that can be in the form of images, info-graphics as well as short videos. They all have been designed systematically to make the users aware of their products and services. Effective and Informative contents Most of the businesses prefer to create their official pages that contain all the necessary information to convince the people. Whatever the content and images have been shared over the page, it must be complete as well as at the same time it should be clear enough to eliminate the doubts and the questions regarding the services. Using automated likes Actually, it’s the mindset of users to visit only the profile or pages which has been associated with lots of likes and appreciation. Considering the fact, businesses opt to buy quality Instagram likes from the respective sites. This can’t help one gaining likes originally yet builds a strong profile that attracts all the users over there. Considering the time period While posting ads time must be considered like pick out the details about the time when most of the users stays online hence it would definitely catch the response of more people which might result in the generating links with the interested buyers. Things to be eliminated There are also some major points which must be neglected to enhance the business over such a popular digital platform such as:- Never compare your product or services with similar service providers or in simple works it would be a drawback trying to put down other’s servings. Try to make the buyer available the products as shown in the promotional ads, however, there is some variation yet a completely different one can create negative thoughts in the buyer’s minds. Why Instagram? Yes, it is the question of a large part of the population and the reason comes out is that this platform has been adding a lot of users day by day and people use to share their regular activities due to the clear appearance and attractive images. Conclusion Instagram has appeared as an effective tool for the businesses to build up a strong image in the market. They try to explore the market through digital platforms adopting the enormous strategies.