Instagram is usually used by marketing executives for selling their product on it. But before doing marketing it is very important to find a perfect Instagram marketing software for your business. As businesses are quite different from each other. So it may be possible that one Instagram marketing tool suits other type of business but remain ineffective for your trade. That’s why it is very important to make the complete analysis of different Instagram marketing tool before using it for the business. Here are some tips which help you to choose the best marketing tool for your field. Planning is must First of all, you have to do understand that what is required to achieve your objectives. Then starting analysing that points with different tools. Think about different scenarios in which you want your tool to work. You have to become cherry picker in this case. Know the market I understand that you would not want to evaluate every tool on the market but at least you should have a little knowledge of what is out there. It will be better for you to know about the current market trends before selecting any marketing tool. Look more than the tools themselves If you are going for a specific social media platform then you want to know it will be around for a while. Of course, there are no assurances and most of the companies you will deal with will be small and new. But you can weaken some risk by evaluating their product strategies, financing, and management teams. You want to select tools from companies that are likely to be there in the market for a while. Scrutinise If you have to pay a small amount for the trial access of the tool then pay it. At least you get the conformity that the tool can meet your company needs or not. The cost of making a bad decision is far higher than the cost of avoiding one. If you cannot try before you buy it then at least buy just enough to try. Consider your users The most important thing that you have to think about are the people who will be using the social media platform. You have to make sure that you choose the right tool for both job and the people doing it. If possible involve your likely users in the evaluation and testing process. These are some points that you have to consider before making the mind for any Instagram marketing tool.