Using the Instagram for promoting and marketing the business is an excellent idea but it is also important to evaluate the success of Instagram marketing and whether your Instagram strategies are enabled to engage the users or not. These things help to optimize your posts for better and greater impact. You can make use of Instagram analytics which tracks your performance, determine trends and analyze your target audience to achieve your social media goals. There is a number of Instagram marketing tools which not only help monitor your Instagram analytics but also schedule your posts, engage audiences and many more things to increase the visibility of your account. These Instagram analytics provide all the valuable metrics such as best hashtags for your post, the best time to post, the growth of your strategies, increased followers and much more. This data helps you know whether you are doing well or you need to improve for better engagement. No matter which tool or software you are using for Instagram analytics, there are several benefits of using it. Best performance Instagram analytics help you give a complete address of your Instagram account. It analyzes your performance related to post engagement, Instagram followers growth, the best timing for posting, relevant hashtags etc. Knowing such things help you for better followers engagement and set you up for the success. For example, if you determine the best time or the time where your majority of followers are online then you should schedule your post for that time and it will get automatically published. This helps your post to reach large numbers of the audience and hence increase visibility. Know your audience This analytics also give you the demographics data related to the age, gender, location, and language. It also shows you the interests of your followers and their online marketing behavior. This you can use to make your content strategy accordingly. Plan future campaigns With the help of Instagram analytics, you will get to know about the popular hashtags and the relevant hashtags for your brand. It also helps to know the big influencers under your niche. These things help you in further social campaigns. Also, you will know your weak areas which you can improve to achieve your goals. Also you can give a try to one of your chosen Instagram marketing tool which fulfills all your requirements and can help you to plan and better manage your campaigns and Instagram account. Conclusion Instagram analytics help effectively grow your business as they optimize your business strategies and ease your daily task on Instagram.