There are so many advancements in technology that, people have decided to market on social media, leaving behind all conventional methods of marketing. This is probably because there is so much of scope in it and also because they have better reach over people too. Social media has occupied the life of people that, they don’t even realize that they are viewing adds on their news feed. The strategy being followed here is that you cannot scroll or change away from the ads when it appears on your screen, just like how it is being done, when you find it on a newspaper or magazine. Instagram, stands on top when it comes to engagement, ease of use and targeting more customers and audience reach. If you ask which social media platform, is best for building your brand, then I would undoubtedly say, that the answer is sure to be Instagram. As you read through you will find out why it has grown to become one of the most leading social media platforms available.
Better Target Market Penetration
Instagram has become one of the most popular places to earn, buy and sell. It is estimated that more than 60% of people in the age group 18-29 have an Instagram account. This will always remain the best place to post high-resolution videos of your product, Good quality clear images or other related posts of your product, in order to drive more traffic to your website. This has moreover turned into a shopping site, from where you can grab many potential customers.
Enhanced Content Display
You could choose to build your brand name here, via videos or photos. And this is definitely one effective platform to get into more people out there. The same thing can be done on Facebook like social media platforms too, then what makes the Instagram special and different from others is their exceptional User Interface. You will surely enjoy better user engagement over here, as a social media marketer and the main reason behind this is that it is a completely clutter-free user interface, which you will find it quite interesting to work on it.
More Active Users Who Spend More Time
This is the main area where Instagram, outshines every other social media platform is available today. A recent survey has revealed that Instagram users are more prone to comment, like, share pictures of other social media platform like Facebook. And this can be considered as the ultimate level of customer engagement. The more engagement you get via shares or likes, or comments, the better would be your reach as well. People simply love to spend more time over here, probably because it offers a cool place to spend some quality time on.
Instagram, never accepts fake accounts or stuff, so always make sure that your brand name gets a verified symbol from them so that it looks reputed and authentic. Marking your social presence is the need of the hour, but if you are looking for specific ways to reach out to more people within a short span of time, then you should definitely make Instagram on top of your list. You could enjoy marketing over here, by trying to get Instagram followers, so that it will enhance your profile, and make it look worthy and trustable as well. When you gain the trust of people then things can get much better for you.